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ADV 3500: Advertising Research  

Last Updated: Sep 19, 2012 URL: http://guides.lib.usf.edu/ADV3500 Print Guide Email Alerts

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Best Bets

  • ABI/INFORM Global
    Search nearly 1800 worldwide business periodicals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Expanded international coverage. Fast access to information on 60,000 + companies with business and executive profiles. Now includes The Wall Street Journal.
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    Business Source Premier is one of the definitive scholarly databases in the field of business due to its depth and coverage. The database provides full text articles from more than 2,300 journals, including over 1,100 peer reviewed journals, and indexing for an additional 1,000 titles. Full text coverage dates vary, but some go back to the first issue of the journal.
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    Communication abstracts is a comprehensive source of information about communication-related publications on a world-wide scale. Subject coverage includes: mass communication, advertising, marketing, broadcasting, communication theory, interpersonal and intrapersonal communication, small group communication, organizational communication, journalism, public relations, radio, public opinion, speech and television.
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    Communication studies: a SAGE full-text collection includes the full-text of 16 or more journals published by SAGE and participating societies, some journals going back 23 years, encompassing over 5,000 articles.
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    LexisNexis Academic provides access to full-text news, business, and legal publications, using a variety of flexible search options. One of the most heavily used databases in higher education, LexisNexis Academic is available at over 1,500 libraries serving over 8 million students and faculty. It is a standard element in many research and information literacy programs.
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