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MAR 3823: Marketing Management

Course Guide for Marketing Management students

Industry Information

The following databases are "Best Bets" for finding Industry Information.

Find SIC and NAICS Codes

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial classification (SIC) system.