SimplyAnalytics is a mapping, analytics, and data visualization application with 100,000+ data variables, including: demographic data from the US Decennial Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Premium business directory providing access to over 30 million detailed US business profiles. Additionally, the premium MRI-SimmonsLOCAL consumer behavior dataset includes data on over 8,000 brands, lifestyle statements, social media habits, and more. Claritas PRIZM Premier provides users with a marketing & lifestyle segmentation system to help identify, understand, and target their customers and prospects. Data is largely available down to the Census Block Group level, and custom locations can be created. Users are not required to log-in with a user name and password, however, their work will not be saved using this method (clicking on "Sign in as a guest"). In order to save their work, users need to create an individual account for both on- and off-campus access.