SimplyAnalytics (formerly SimplyMap) is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. It offers more than 100,000 data variables related to demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, technology, and public health. Data is from the U.S. Census, EASI Analytics, Mediamark Consumer, Nielsen and Simmons. Users are not required to log-in with a user name and password, however, their work will not be saved using this method (clicking on "Sign in as a guest"). In order to save their work, users need to create an individual account for both on- and off-campus access.