ADV 3500: Advertising Research

Multidisciplinary full-text database with peer reviewed journals, magazines and other resources from 1975 forward.

Full text news from national and international sources including specific information about local companies, politics, sports, industries and culture.

Full text articles from journals and magazines covering business subjects including accounting, finance, economics, marketing, MIS, and operations management, spanning from 1886 to the present.

Full-text access to a collection of journals in communication studies published by SAGE and participating societies. Coverage: 1955 to present.