MAR 4824: Marketing Management Problems: St. Petersburg

Powered by Hoover's, a Dun & Bradstreet Solution, Mergent Intellect provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information, industry profiles and much more. Additionally, through Mergent's partnership with Whitepages Pro, it offers access to contact information for over 250 million U.S. consumers. Mergent Intellect's Job Search Solution introduces a smart approach to job searching. The database also includes North American census data by zip code, MSA or Industry.

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Business Source Premier is one of the definitive scholarly databases in the field of business due to its depth and coverage. The database provides full text articles from more than 2,300 journals, including over 1,100 peer reviewed journals, and indexing for an additional 1,000 titles. Full text coverage dates vary, but some go back to the first issue of the journal. Full text articles from the Harvard Business Review date back to 1922. Business Source Premier also provides full text access to non-journal content: case studies (166), books (139), market research reports (426), industry reports (5095), country reports (1409), company profiles (10,051) and SWOT analyses (2842). Global monitor, Datamonitor, Countrywatch, and EIU are the source of this content. Business Source Premier also provides full text for more than 50 regional business publications, including titles from Crain Communications. As one of the EBSCOhost databases acquired by the USF Libraries, Business Source Premier is available to impaired users requiring screen-readers or using keyboard controls.

IBISWorld provides reports for all of the 723 US industries enabling research on the entire sector of the U.S. economy. Information is updated every four months, ensuring the latest information. Reports are divided into three searchable modules: industry market research; company research, and business environment. Market research reports contain trends, statistics and analysis on market size, market share of competitors and industry growth rates. Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent production performance. Each comprehensive study also examines details such as the barriers to entry, industry averages, technology & systems and domestic and international markets. Tables and statistics include: industry revenue, exports, imports, wages and number of companies in the industry. Business environment research reports explain how economic, demographic and other changes influence people, enterprises and commerce. By using a unique 'outside-looking-in' approach one can examine a company's external environment to help successfully control business risks and identify market opportunities. -- Simultaneous Users: Unlimited

Mintel Reports is a unique resource, offering access to hundreds of consumer market and industry reports worldwide. Every report contains a comprehensive overview of the market size, including a five-year forecast, brand share, category trends, consumer attitudes and behaviors, and analysis on what’s working, what’s not working, and what’s coming next. Users will be able to dive into specific consumer survey questions to identify key demographics or target markets using the interactive databook and create customized tables and presentations.

MarketResearch.com focuses on full-text market research reports with graphs, charts and tables. MarketResearch.com currently contains approximately 500 full-length market research reports, with more added every quarter. All reports are embargoed for 12 months before adding them to the site. -- Simultaneous Users: Unlimited

Easy Analytic Software Inc. (EASI) is a New-York based software engineering and statistical modeling firm that specializes in consumer demographics. Using input data from the Census Bureau, Bureau of Labor Statistics, and Mediamark, EASI develops model-based indicators of the demographic characteristics, consumer spending, and behavior patterns for a wide range of geographic areasState, counties, census tracts, and block groups. Mediamark is a market research firm that annually publishes The Survey of the American Consumer, based on detailed interviews of 26,000 households. The EASI Market planner comprises 13 large datasets.

Sage Data (formerly Data-Planet Statistical Datasets) is a web-based research solutions tool that provides fast and easy access to data from licensed and public domain datasets. It provides easy access to an extensive repository of standardized and structured statistical data. The Data-Planet repository contains more than 90 billion data points from more than 70 source organizations. The over two billion time series in Data-Planet provide immediate access to data presented in charts, maps, graphs, and table form, via multiple points of entry. There are up to 2 billion charts, maps, views, rankings, time series and tables available for use in the Data-Planet repository. All of the data have been standardized and structured, and described with up to 37 fields of metadata, including a controlled vocabulary. -- To access this database, your computer must have Java Virtual Machine (JVM) 1.4.2 or later.

SimplyAnalytics is a mapping, analytics, and data visualization application with 100,000+ data variables, including: demographic data from the US Decennial Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Premium business directory providing access to over 30 million detailed US business profiles. Additionally, the premium MRI-SimmonsLOCAL consumer behavior dataset includes data on over 8,000 brands, lifestyle statements, social media habits, and more. Claritas PRIZM Premier provides users with a marketing & lifestyle segmentation system to help identify, understand, and target their customers and prospects. Data is largely available down to the Census Block Group level, and custom locations can be created. Users are not required to log-in with a user name and password, however, their work will not be saved using this method (clicking on "Sign in as a guest"). In order to save their work, users need to create an individual account for both on- and off-campus access.

A unique resource focusing on hard-to-find local and regional business news coverage of large corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Provides access to business information not typically found in national news sources. Contains news and analysis, information on local markets, and more gathered from major business tabloids, magazines, daily newsppaers, wire services, and city, state, and regional business publications. -- Simultaneous Users: Unlimited

With thousands of titles, most of them in full text, ABI/INFORM Trade & Industry provides critical information about companies, products, executives, industry trends and developments. It's designed to help researchers study and compare specific trades and industries, including telecommunications, computing, transportation, construction, petrochemicals, and many others. Every major industry is represented, and all the publications are available in full text. Here's a small sampling of titles: Automotive News, Communications Today, International Construction, Modern Machine Shop, and Network World. -- Simultaneous Users: Unlimited

Research areas in LEXIS-NEXIS Academic Universe cover news,industry, and market news; legal news and research; company financial information; general medical topics ; accounting, auditing, and tax information; law reviews; case law; U.S. Code. -- Simultaneous Users: Unlimited

The full-page images of this digitized newspaper provide genealogists, researchers and scholars with cover-to-cover access to recent newspaper content. Every page is full-text searchable. Coverage: 2008 - current (Coverage extends to within days of the current issue).

This database comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world. -- Simultaneous Users: Unlimited

Business Source Premier is one of the definitive scholarly databases in the field of business due to its depth and coverage. The database provides full text articles from more than 2,300 journals, including over 1,100 peer reviewed journals, and indexing for an additional 1,000 titles. Full text coverage dates vary, but some go back to the first issue of the journal. Full text articles from the Harvard Business Review date back to 1922. Business Source Premier also provides full text access to non-journal content: case studies (166), books (139), market research reports (426), industry reports (5095), country reports (1409), company profiles (10,051) and SWOT analyses (2842). Global monitor, Datamonitor, Countrywatch, and EIU are the source of this content. Business Source Premier also provides full text for more than 50 regional business publications, including titles from Crain Communications. As one of the EBSCOhost databases acquired by the USF Libraries, Business Source Premier is available to impaired users requiring screen-readers or using keyboard controls.

Combines data from the entire Encyclopedia of Associations series and includes additional IRS information on nonprofit organizations, for a total of more than 456,000 organizations. It is an indispensable source for: locating national, international and local associations; monitoring association trends; identifying related associations; networking and making professional contacts; marketing to associations, their members and markets; and so much more. -- Five search methods are available for easy-searching: Simple Searches enable searching by name or acronym, geographic location, and subject/SIC/free-text; Custom Search allows multiple-field searching; fields include name, subject/SIC, geographic location, publications, meetings, year founded, and budget; Expert Search allows experienced users to perform multiple-field searches using field abbreviations with Boolean operators; IRS Data on Nonprofits Search provides Custom Search interface with fields such as name, location, asset amount, foundation type, and activity type

Business Insights: Essentials is the improved version of Business & Company Resource Center, including all the same functionality and detailed information, as well as enhanced content and updated interface. It provides company profiles, company brand information, rankings, investment reports, company histories, chronologies, and industry news and information. -- Simultaneous Users: Unlimited