MAR 4333/6336: Promotions Management: Sarasota (Cowart)

In-depth coverage of business and management trends, practices, theory and tactics. Mostly full text publications with coverage from 1855 forward.

Full text articles from journals and magazines covering business subjects including accounting, finance, economics, marketing, MIS, and operations management, spanning from 1886 to the present.

Industry research and analysis including risk ratings and procurement reports.

Searchable online business information service providing company, industry, and country profiles.

Full-text market research reports. Includes current and historical information.

Database covering U.S. and European markets. Includes reports, forecasts, and other analytical tools to track consumer habits and attitudes within the competitive landscape.