Full text articles from journals and magazines covering business subjects including accounting, finance, economics, marketing, MIS, and operations management, spanning from 1886 to the present.
Database covering U.S. and European markets. Includes reports, forecasts, and other analytical tools to track consumer habits and attitudes within the competitive landscape.
SimplyAnalytics (formerly SimplyMap) is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. It offers more than 100,000 data variables related to demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, technology, and public health. Data is from the U.S. Census, EASI Analytics, Mediamark Consumer, Nielsen and Simmons. Users are not required to log-in with a user name and password, however, their work will not be saved using this method (clicking on "Sign in as a guest"). In order to save their work, users need to create an individual account for both on- and off-campus access.
Statista is a leading provider of market and consumer data. Statista provides access to statistics and forecasts on 80,000 different topics from more than 22,500 sources.