Company and industry profiles, SWOT reports, and market share and financial reports covering consumer goods, energy, financial services, healthcare, technology, telecoms, e-commerce, and human resources.
Procurement Research Reports cover hundreds of indirect purchasing lines. The reports contain data and analysis related to product or service pricing dynamics, product characteristics that affect the purchasing decision, supplier benchmarking and supply chain risks, and negotiation questions and tactics.
SimplyAnalytics (formerly SimplyMap) is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. It offers more than 100,000 data variables related to demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, technology, and public health. Data is from the U.S. Census, EASI Analytics, Mediamark Consumer, Nielsen and Simmons. Users are not required to log-in with a user name and password, however, their work will not be saved using this method (clicking on "Sign in as a guest"). In order to save their work, users need to create an individual account for both on- and off-campus access.