MAR 3613: Marketing Research (St. Petersburg - Trocchia)

Powered by Hoover's, a Dun & Bradstreet Solution, Mergent Intellect provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information, industry profiles and much more. Additionally, through Mergent's partnership with Whitepages Pro, it offers access to contact information for over 250 million U.S. consumers. Mergent Intellect's Job Search Solution introduces a smart approach to job searching. The database also includes North American census data by zip code, MSA or Industry.

This database comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world. -- Simultaneous Users: Unlimited

Business Source Premier is one of the definitive scholarly databases in the field of business due to its depth and coverage. The database provides full text articles from more than 2,300 journals, including over 1,100 peer reviewed journals, and indexing for an additional 1,000 titles. Full text coverage dates vary, but some go back to the first issue of the journal. Full text articles from the Harvard Business Review date back to 1922. Business Source Premier also provides full text access to non-journal content: case studies (166), books (139), market research reports (426), industry reports (5095), country reports (1409), company profiles (10,051) and SWOT analyses (2842). Global monitor, Datamonitor, Countrywatch, and EIU are the source of this content. Business Source Premier also provides full text for more than 50 regional business publications, including titles from Crain Communications. As one of the EBSCOhost databases acquired by the USF Libraries, Business Source Premier is available to impaired users requiring screen-readers or using keyboard controls.

Statista is a leading provider of market and consumer data. Statista provides access to statistics and forecasts on 80,000 different topics from more than 22,500 sources.

IBISWorld provides reports for all of the 723 US industries enabling research on the entire sector of the U.S. economy. Information is updated every four months, ensuring the latest information. Reports are divided into three searchable modules: industry market research; company research, and business environment. Market research reports contain trends, statistics and analysis on market size, market share of competitors and industry growth rates. Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent production performance. Each comprehensive study also examines details such as the barriers to entry, industry averages, technology & systems and domestic and international markets. Tables and statistics include: industry revenue, exports, imports, wages and number of companies in the industry. Business environment research reports explain how economic, demographic and other changes influence people, enterprises and commerce. By using a unique 'outside-looking-in' approach one can examine a company's external environment to help successfully control business risks and identify market opportunities. -- Simultaneous Users: Unlimited

A searchable online business information service. Provides three types of profiles: 1. Company profiles (including company description, history, products and services, key employees, leading competitors, daily market share, news links); 2. Industry profiles (including market overview, sizing, segmentation, competitive landscape, leading companies, forecasts); 3. Country profiles (including economic performance review, GDP, development potential). -- Simultaneous Users: Unlimited

MarketResearch.com focuses on full-text market research reports with graphs, charts and tables. MarketResearch.com currently contains approximately 500 full-length market research reports, with more added every quarter. All reports are embargoed for 12 months before adding them to the site. -- Simultaneous Users: Unlimited