GEB 6895: Integrated Business Applications

Introduction

Researching companies, particularly private or small ones, can be challenging, as no single source provides all the answers. You will need to combine Internet resources and library databases. This page offers steps and database suggestions to help you find information about your company and its business environment. Use the resources on the following pages to further your research.

Finding a Client

NAICS Codes

If you are still deciding on the industry sector in which you want your client to operate, it is recommended that you identify the NAICS code.

The U.S. Government uses the NAICS (North American Industrial Classification System) Code to collect and distribute information about industries.

Use one of the publicly available search sites to search by industry, for example, 'boat manufacturing'.

Alternatives to NAICS Codes

It can sometimes be difficult to find the appropriate NAICS code(s) for a specific sector, especially for companies that operate within multiple industry sectors or specialize in niche or emerging areas.

Chambers of Commerce:

Chambers of commerce websites often include member directories, which can be excellent resources for finding potential clients. These directories usually list local businesses and provide valuable information such as contact details, business types, and services offered.

Trade Associations and Trade Shows:

Use advanced Google searches to find trade associations and trade show sites, which can serve as valuable resources for your industry research. Membership directories and exhibitor lists on these sites can help identify potential companies.

Advanced Google search example for finding trade associations or organizations for boat building companies:

site:.org boat building trade association

site:.org boat building trade organization

* For other types of businesses, replace "boat building" with appropriate terms.

Trade Show Listing Sites (external links)

* The following is not a comprehensive list.

EventsEyehttps://www.eventseye.com/index.html

10times - https://10times.com/

2Exhibitions -  http://www.2exhibitions.com/

Centre for Management Technology (CMT) - http://www.cmtevents.com/

Global Sources Trade Show - https://www.globalsources.com/TRADESHOW/TRADESHOW.HTM

Events in America - https://eventsinamerica.com/

Worldwide Business Research - https://www.wbresearch.com/

International Data Group Events - https://www.idg.com/events/

Trade Shows News Network - https://www.tsnn.com/

 

Trade Associations (external links)

* The following is not a comprehensive list.

Company Directories

The following databases can provide more information about a company and industry. You can search by NAICS codes, keywords, company names, and more.

Market Research Databases

You can use one of the library's industry/marketing databases to find comprehensive information about an industry. Here are some suggestions:

News Sources

Use these databases to find information about your company and the local business environment from news sources.

Journals and Trade Publications

Use the library's databases to look up articles and industry news in trade publications. Whether it's Ratchet+Wrench for auto repair or Supermarket News for grocery stores, these publications can help you collect current information about the state of the business. Use the NAICS code to limit by industry.