Role of social media in research publicity and visibility: From Effective Use of Social Media in Public Health, 2023, Pages 217-230. Interesting summary on the use of social media in promoting academic works.
The Impact of Social Media in Research Publicity and Visibility: This study, from the University of Nebraska Lincoln, was published in the e-journal Library Philosophy and Practice.
10 ways to use social media to get your research noticed: This article, from the Times Higher Education (THE), goes over various experts and their advice on using social media for visibility and impact.
A Comparison of the Citing, Publishing, and Tweeting Activity of Scholars on Web of Science: Interesting chapter on this topic in the 2020 book, Evaluative Informetrics: The Art of Metrics-Based Research Assessment pp 261–285.
Social Media for Researchers: A guide from the RMIT Libraries, this page serves as a great example of the available resources on this topic, with some links to many of the tools.