Assignment: Customer Insights Project - Market and Industry Research - MAR 4503.001: Buyer Behavior (Kumar) - LibGuides at University of South Florida Libraries

Market and Industry Resources

These resources will help you understand the market and industry of your company. Within them, you will find information on consumer behavior, market size, market growth, industry outlook, key competitors and so forth.

ABI/INFORM Global
In-depth coverage of business and management trends, practices, theory and tactics. Mostly full text publications with coverage from 1855 forward.
Business Source Premier
Full text articles from journals and magazines covering business subjects including accounting, finance, economics, marketing, MIS, and operations management, spanning from 1886 to the present.
IBISWorld
Industry research and analysis including risk ratings and procurement reports.
MarketLine Advantage
Searchable online business information service providing company, industry, and country profiles.
MarketResearch.com Academic
Full-text market research reports. Includes current and historical information.
Mintel Oxygen (Mintel Academic)
Database covering U.S. and European markets. Includes reports, forecasts, and other analytical tools to track consumer habits and attitudes within the competitive landscape.