Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MAR 4503.001: Buyer Behavior (Kumar)

For more information, go to Ask-A-Librarian

Market and Industry Resources

These resources will help you understand the market and industry of your company. Within them, you will find information on consumer behavior, market size, market growth, industry outlook, key competitors and so forth.