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MAR 4503.001: Buyer Behavior (Kumar)

Company Research

In addition to looking online at the company's website and annual report, you will need to do extensive research into your company using library databases. Of course, finding information on public companies is far simpler than private, given that public companies are required to submit information regarding their financial state to the government and private companies have no such regulations. Still, these databases should give you a good picture nonetheless.