Assignment: Customer Insights Project - Demographic Data - MAR 4503.001: Buyer Behavior (Kumar) - LibGuides at University of South Florida Libraries

Demographic Data

Before you are able to run a successful company or finish your business plan, you need to uncover demographic data related to your company. Who in the area would be a consumer of your product or service? Utilizing census data and other datasets, you can find your target market within a given area.

Explore Census Data
Data access and dissemination system that provides information on local communities, economy and society collected from censuses and surveys.
Sage Data
Licensed and public domain datasets available in chart, map, and table form. Search and browse by state, country, subject, source, and key economic indicators.
Economic Census 2012
The Economic Census is the U.S. Government's official five-year measure of American business and the economy. This data is important to industry, community and business.
SimplyAnalytics
SimplyAnalytics is a mapping, analytics, and data visualization application with 100,000+ data variables, including: demographic data from the US Decennial Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Premium business directory providing access to over 30 million detailed US business profiles.
Statistical Abstract of the United States
Produced by the U.S. Census Bureau every year since 1878, this resource includes statistical data on the social, political, and economic organization of the United States.
Statista
Statista is a leading provider of market and consumer data. Statista provides access to statistics and forecasts on 80,000 different topics from more than 22,500 sources.
U.S. Census Bureau
Links to federally collected economic, demographic, and other data.