LibGuides: Business Plan & Pitch Presentation: #2. Description, Objectives, and Product/Services

Business Description

This section will include, but is not limited to:

The registered business name
Physical location(s)
Names of founders and key members, including relevant experience and qualifications
Information about the legal structure (LLC, sole proprietorship, etc.)
Business history, including any milestones or notable achievements

Business Objectives

In this section, you'll outline the core purpose and mission of your business. Condense your company's primary objectives and guiding principles into a concise statement (a few sentences). This is where you define your business's nature, fundamental values, corporate culture, and your desired positioning within the marketplace.

Products and Services

Provide details about your business's products or services. The following should be included:

Product or service description
Product or service use and appeal (explain why it is used and what constitutes its appeal)
Stage of development (how the product or service has evolved to present state, and how it is expected to evolve in future)
Explain how products are created or how services are delivered, including information about suppliers, manufacturing, or service processes

Resources for Developing Your Business Description, Defining Business Objectives, and Detailing Products and Services Components:

Business Plans Handbook
Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.
Business Plans For Dummies
Textbook that leads you through the process of creating a comprehensive, accurate, and useful business plan.
The Ernst and Young Business Plan Guide
Textbook that leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan.
Business Plan Development Guide
Textbook and its accompanying spreadsheet templates serve as a guide for developing a business plan.

ABI/INFORM Global This link opens in a new window
Database providing in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more.
Business Source Premier This link opens in a new window
Database providing articles from journals and magazines covering business subjects including accounting, finance, economics, marketing, MIS, and operations management.