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Business Plan & Pitch Presentation

Marketing Plan and Sales Strategy

This section will include, but is not limited to:

  • Your Company's Message (four Ps of Marketing, how will product or service affect the consumer, benefits, feelings, etc.)
  • Marketing Strategy (how to disseminate company's message, email, brochures, media advertising, tradeshows, etc.)
  • Traditional Marketing Tactics (strategic partnerships, licensing, bundling, distribution agreement, promotions, etc.)
  • Online Marketing Tactics (social media, blogs, SEO and SEM, website sponsorship, affiliate programs, etc.)
  • Your Sales Structure (sales system, how your company achieves orders, leads, cold-calling, etc.)

Resources for Developing Your Marketing Plan and Sales Strategy Component: