LibGuides: Business Plan & Pitch Presentation: #4. Marketing and Sales Plan

Marketing Plan and Sales Strategy

This section will include, but is not limited to:

Your Company's Message (four Ps of Marketing, how will product or service affect the consumer, benefits, feelings, etc.)
Marketing Strategy (how to disseminate company's message, email, brochures, media advertising, tradeshows, etc.)
Traditional Marketing Tactics (strategic partnerships, licensing, bundling, distribution agreement, promotions, etc.)
Online Marketing Tactics (social media, blogs, SEO and SEM, website sponsorship, affiliate programs, etc.)
Your Sales Structure (sales system, how your company achieves orders, leads, cold-calling, etc.)

Resources for Developing Your Marketing Plan and Sales Strategy Component:

Marketing For Dummies
Textbook that shows you how to find, reach, and engage with your customers in a way that brings in business.
Marketing your business: a guide to developing a strategic marketing plan
Textbook that will show you how to design a strategic marketing plan for any brand, product, service, or business.

ABI/INFORM Global This link opens in a new window
Database providing in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more.
Business Source Premier This link opens in a new window
Database providing articles from journals and magazines covering business subjects including accounting, finance, economics, marketing, MIS, and operations management.