Business Plan & Pitch Presentation

This section will include, but is not limited to:

• Your business and industry
• Your economic sector (service, manufacturing, retail, distribution, etc.)
• Size and growth rate of your industry (industry maturity, how does your industry compare to GDP growth rate, etc.)
• Industry sensitivity to economic cycles (interest rates, inflation, business expansion/contraction, etc.)
• Industry seasonality (summer vacations, holiday shopping, etc.)
• Technological change (how does technological advances affect your industry)
• Regulations/Certifications (how is your industry influenced by governmental regulations)

This section will include, but is not limited to:

• Demographic description (consumer age, gender, ethnicity, income, net worth, etc.)
• Geographic description (geographic area(s) intending to serve, city, state, region, nation, population, etc.)
• Psychographic description (consumer self image; status seeking, trend-setting, socially responsible, family-oriented, etc.)
• Purchasing patterns description (consumer occasion for first purchase, number of times they'll purchase, interval between purchases, etc.)
• Buying sensitivities description (price, brand name, product features, return policy, warranty, etc.)
• Market size (approximate size, growth rate, etc.)
• Market Trends

This section will include, but is not limited to:

• Competition information (what other companies are in your industry/niche, what are their prices, business model, etc.)
• Installed user base (who are the existing customers, are they loyal to a brand, how is their relationship with competitors, etc.)
• Market share (what is the distribution of market share, how will you obtain sufficient market share, etc.)
• Barriers to entry (patents, startup cost, substantial expertise, market saturation, etc.)
• First-mover advantage (is your product or service first to market, how soon will others follow, etc.)

This section will include, but is not limited to:

• Why should customers buy from you
• What your business does (strengths and interests, etc.)
• Strategic Position (what makes your business different; propriety products, technology, abilities, or relationships, sales channels, business model, branding, etc.)
• Risks (market risk, technology risk, product risk, execution risk, global risk, etc.)