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Business Plan & Pitch Presentation

Industry Analysis and Trends

This section will include, but is not limited to:

  • Your business and industry
  • Your economic sector (service, manufacturing, retail, distribution, etc.)
  • Size and growth rate of your industry (industry maturity, how does your industry compare to GDP growth rate, etc.)
  • Industry sensitivity to economic cycles (interest rates, inflation, business expansion/contraction, etc.)
  • Industry seasonality (summer vacations, holiday shopping, etc.)
  • Technological change (how does technological advances affect your industry)
  • Regulations/Certifications (how is your industry influenced by governmental regulations)

Target Market

This section will include, but is not limited to:

  • Demographic description (consumer age, gender, ethnicity, income, net worth, etc.)
  • Geographic description (geographic area(s) intending to serve, city, state, region, nation, population, etc.)
  • Psychographic description (consumer self image; status seeking, trend-setting, socially responsible, family-oriented, etc.)
  • Purchasing patterns description (consumer occasion for first purchase, number of times they'll purchase, interval between purchases, etc.)
  • Buying sensitivities description (price, brand name, product features, return policy, warranty, etc.)
  • Market size (approximate size, growth rate, etc.)
  • Market Trends

The Competition

This section will include, but is not limited to:

  • Competition information (what other companies are in your industry/niche, what are their prices, business model, etc.)
  • Installed user base (who are the existing customers, are they loyal to a brand, how is their relationship with competitors, etc.)
  • Market share (what is the distribution of market share, how will you obtain sufficient market share, etc.)
  • Barriers to entry (patents, startup cost, substantial expertise, market saturation, etc.)
  • First-mover advantage (is your product or service first to market, how soon will others follow, etc.)

Strategic Position and Risk Assessment

This section will include, but is not limited to:

  • Why should customers buy from you
  • What your business does (strengths and interests, etc.)
  • Strategic Position (what makes your business different; propriety products, technology, abilities, or relationships, sales channels, business model, branding, etc.)
  • Risks (market risk, technology risk, product risk, execution risk, global risk, etc.)

Resources for Developing Your Industry Analysis and Trends, Target Market, The Competition, and Strategic Position and Risk Assessment Components: